Wednesday 9 January 2013

Trends for 2013...


I read an interesting article the other day. And it got me thinking (dangerous, huh?). In a nutshell, the article talked about a change in the fashion industry throughout 2013. Said change being the fact that 2013 will be remembered as 'the year of no trends'. Yes, that's right, no trends.

With the rise of cheap and disposable fashion (I think we can single handedly thank Primark for that) and designers bombarding wannabe fashionista's with trend after trend after trend, it appears we have exhausted all available trend outlets. The fashion industry nowadays has a faster turnaround of clothes, with 'trendy' items only being viewed this way for a couple of seasons maximum. Walk down any UK High Street and there are so many trends to choose from. You could have a totally different look everyday of the week! The trend cycle seems to go round much quicker nowadays compared to times gone by. Trends nowadays can be out in just one season (who can remember that god awful neon trend? In my opinion, day-glo is only suitable for a rave themed night out), where as a decade or so ago, they could last several seasons.

It appears that the fashion industry has now started to turn their backs in dictating trends via the catwalk and is now embracing the concept of ''personal style''. Like previous years, there doesn't seem to be a 'stand out' trend. During this year you can be androgynous, lady like, disco diva or boho. Take your pick.

Or, for the cynical out there, could it be that the fashion industry is running out of ideas?! Shock horror! ;-)

I'll be honest, I like seeing what's on the catwalk at those key times - S/S & A/W, but I don't slavishly follow trends. Let’s face it, not everyone looks good in every single trend. And not everyone likes every single trend. And fashion should be fun, and not about point scoring as to who looks better in that peplum dress on the dance floor, or which girl is rocking the faux fur coat and top knot better on the bus!

Perhaps a more relaxed approach to trendsetting is what we need. A world where girls throw away the rule book and say "so what - if I like it, I’ll wear it!" Where people buy things simply because they like them, not because they think they should be wearing it, because this month’s Vogue told them they should. 

We all come in different shapes and sizes, and fashion should reflect that. We all deserve to feel good and confident in what we wear. Fashion shouldn't alienate a certain shape or size, and one good thing about a considerable amount of trends means that there's something for everyone. I think a cheeky peek down any UK High Street shows that. It's all about putting outfits together and making them work for you, and only you.

After all, variety is the spice of life. And we should embrace this variety.

Until next time lovelies x

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